Twenty five years making a business easy to understand.
Brand, web and UX · Budapest, working across the US and Europe
Identity, websites and the product decisions around them. Trained at SVA and SUNY Purchase in New York, working in English and Hungarian.
Selected work
All of it →How this usually goes
Three ways in, in the order the work happens.
- 01
Positioning
Interviews, market research, a look at your customers. What comes out is one document: what you're worth, who it's for, how to say it, and the words to use everywhere after. Around two weeks.
- 02
Design and build
Website, brand, deck, ads. Whatever the positioning points to, built. No package, because no two of these look the same. Projects generally start around $15,000, fixed quote after the call.
- 03
Ongoing
Someone accountable for it as the business changes. New offers, new markets, the site and the message keep pace instead of falling a year behind. $1,750 a month, a 12 month term.
Going straight to design gets you better looking material. Not necessarily better customers or better deals, so the order matters.
About
A specialist will beat me at his one part. That's fine.
The job isn't winning any single part of the work. It's knowing what the whole thing has to add up to, and catching the piece that's going to break while it's still a conversation, not after it's built. Most of what I do starts with questions, not opinions.
Let's talkFocus
Identity, websites and the product decisions around them.
Approach
No layers. The build runs through long-term collaborators; the decisions stay mine, and how you run your company stays yours.
Location
Budapest, working across the US and Europe.